نشریه مطالعات رسانه ای
پیاپی 28 (بهار 1394)

Smartphones have become necessities in people’ lives. This study investigates the relationships between psychological traits and the compulsive behaviors of smartphone users. We conducted an empirical study consisting of 647 participants of smartphone user’s of tehran.to examaine the data we use lisrel8.8 and spss. The results suggest that compulsive usage of smartphone and technostress are positively related to psychological traits including locus of control, social interaction anxiety and the need for touch except materialism. Gender differences are also found in the aforementioned relationships.

The use of the latest communication technology especially the social networks in the recent decades has entered us into a new era, to the point that the scientists such as daniel bell has called it the ''ultra industry society'' and manual castles has called it '' the network society'' . These latest technologies have deemed the distance meaningless and have increased the ability to communicate. The 21st century person has been able to create groups that are far away yet available. The social networks are one of the most effective ways of communication in todays world, which have influenced all the aspects of people's live, and in a way they could attract a lot of followers and fans,these social networks are facebook and twitter. In this article we are going to discuss the reason why the social networks such as facebook and twitter have so many fans. 360 people have been randomly chosen from twitter or facebook and been asked to fill in an electronic questionnaire for the survey. All the data has been analysed gathered from these questionnaires and by means of a computer software.

One of the most challenging issues of the modern world is the phenomenon of globalization, which has left impact on various aspects of individuals’ personal and social life. People’s religious identity is among the many factors being influenced by this issue. The current study aimed to explore the way students perceived globalization and its relationship to their religious identity. Three hundred and eighty four male and female university students at islamic azad university in tehran participated in the study. The results revealed a mean score of 3.6 for religious identity, indicating that the students had positive but relatively weak perception of religious identity. This means that the students’ religious identity is rather low though not negative. The highest score of 5.19 was obtained for students’ belief identity showing the point between strong and very strong in the scale.  In contrast while the lowest score of 2.62 was recorded for moral identity.  It was concluded that there is a positive meaningful relationship between students’ perceived religious identity and their view of globalization; implying that individuals with positive religious identity also view the issue of globalization as positively.

Knowledge as the most important competitive edge, organizations enabling to be productive and competitive products and services to be abandoned. One of the foundations of knowledge management to increase productivity, agility being effective. The development and spread of literature in the field of knowledge management and organizational agility, the importance of these two categories show. The research methodology library is athletics. This paper is a form of convergence of these two aspects in the sense that they are related to each other, we tested the publishing industry and argue that organizational agility is achieved when the knowledge of all comments, are in equilibrium. Publishing centers twelve in iran as a case study and the agility and knowledge management in its evaluated.

Public access to virtual social networks and the exponential increase of internet penetration in iran and along with increasing several women sites, blogs, and information data base, on this world wide, result in a special consideration of users to thess networks. The purpose of research on factors affecting women's participation in social networks is virtual. The study of the quiddity of quantitative research is the purpose of the application. The statistical population of the present study is consisting of tehran resident women. The statistical sample is consisting of 400 individuals. To data collection a self-constructed questionnaire after confirming the validity and reliability was used. There was a positive significant relationship between all of the variables (including type of the relationship by intimate trust, conservative, using the advantages, type of activity, number of expected applications, and frequency of the networks) and presence of women in social networks (p<0.01). Also the results suggested that there’s a significant and positive relationship between awareness (knowledge) of women and their participation in social networks (p<0.01). Given that much of the studied women were in favor of women presence in the cyberspace and social networks, it is necessary it is essential that create an appropriate notification and culture in this area to women use cyberspace only for raising their awareness and useful chores

The research is most original sours of scientific production. The main of research is wisely activity and regular that doing theoretically and experiential for idea production and fundamental and  data experiential and development . Iran”s society in transition that faced to social- mental- cultural and ….  Problems- political research is very important in production scientific information that requires in planning  development .in attention to this research want to knowing effected of using from internet to political identity – placed in network of virtual  sociology . This research  refers to  internet effect  to politics identity of qazvin city youngs. From this out look in attention to repeat that has concept spaces matter  benefits  from erspectives  structuralism and gidens rethinking identity perspectives  interactions   and perspectives post structuralism for explanation phenomenon and   attention to assumptions that obtaining the from this theories with attention to feature of the population  case study  wanting identification effected internet to politics identity users. 383 person users  of 20 & 30 years old of qazvin city was selected to survey  way and using with technique interview, add  required  information and data that has used  for validity indexes calculation from construct validity and validity calculation from indexes of cronbach's alpha coefficient too . The results of research shown that “time “ of  using internet had significant relationship to politics identity and not relationship to politics identity with  “mount” and “kind” of using of internet .

Privacy to the extent that society is actually as needed and desirable as the interests of ensuring cyberspace users. Without security, poeple will not work or reveal their own information in this field this situation is due to the desire to maintain the confidentiality and protection of privacy (especially the privacy of information) of the aspirations of mankind.   This article by using online questionnaire, looking for the answer to this question "whether the iranian user of linkedin is assured of his/her privacy or not?" the researchers also sought ways in which users to protect their personal information. During the activity, the social network is used. All respondents were members of linkedin and have a home page on the network. The results showed that linkedin users have a positive attitude towards the confidence in the social network and friendship among the confidence needed to communicate in real space. The present analysis framework will help cyberspace`s administrators education and user awareness, about realities of the social network, prior to any legal text and consider preventive action.

The constitution of the i.r of iran (article 50) explicitly consider to protection of environment as a public duty, but despite these legal clarity, environmental condition is worrying in iran. Otherwise informational and communicational media have excellent role in education, lifestyle and social behavior modification. This article is a qualitative and descriptive reaserch that study the role of media especially media – art animation in environmental education and try to investigating the importance of this educational approach to persuasion and encourage the audiences for conservation and development of environment. Although communicational capabilities of animation is somewhat unknown in our country, but its impress in environmental education become every day more explicitly. This article meanwhile state of animation features and its produce strategies for environmental education, offer to experts of animation and environment establishe studies toward designing, production and evaluation of educational animations in the field of enviroment and natural resource with formation of joint working groups.

This Article studies a simulated lifestyle in “The SIMS 3” which is one of the best seller computer games. The Research’s aim is identifying simulated model of life in this video game which was developed in Simulation genre. According to differences which exist in the nature of digital games (a type of interactive media) and mass media, in this article two qualitative methods were used to approach research’s aim. The two qualitative methods were “participant observation” and “thematic analysis”. The article argues that “The SIMS 3” is a simulation of consumption-oriented lifestyle in which consumption has more semiotic value than it’s functional and exchangeable values.

Social media is the description of online tools which people use to share content, profiles, comments, views, experiences and thoughts. The main difference between social media and social network is that social media is used to transfer and share huge information with mass audience. However social network is a tool for interaction. People of the same interests, same favors, common thoughts and dependent on each other make relations in social networks. Social media is the process of socializing an organization and engaging human resources with trends and philosophy of an organization. In this article the role of social media as an effective factor in marketing and on organization's structure is discussed with the emphasis on the role of social media in banking. Components and plan of penetrating banks into social media is explained and through tables demonstrating banks using social media, their role is discussed to engage with the new generation to make loyal customers, reduce costs, gain trust, increase incomes and explain the importance of brand making through social media.